Meet The Davids

I came up with the idea for the David Protein Bar campaign by drawing inspiration from legendary Davids throughout time. My goal was to capture the iconic status of figures like David Bowie, David Beckham, King David, David Hasselhoff, David Robinson, and David Dobrik to translate that energy into a product that empowers and inspires.

I replaced the conventional human character with the protein bar itself, carefully integrating the key characteristics of each legend so the audience could immediately connect with their unique qualities. The concept was clear: just as these figures achieved greatness in their fields, the David Protein Bar is designed to make you feel just as unstoppable and legendary.

Every visual element was meticulously crafted, from the cosmic flair of Bowie to the regal presence of King David, ensuring that while the bar stands at the forefront, it still carries the unmistakable spirit of these icons. This approach not only redefines the product but also creates a powerful narrative that resonates deeply, inviting consumers to unlock their inner legend with every bite.