Branding
/
Art Direction
/
Design
Valleywise Open
(
9
)

/ About the project
The Valleywise Health Foundation Open needed a completely fresh identity that captured the prestige of a golf tournament and the heart of community wellness, appealing to influential donors and local leaders in a way that set it apart from every other event. The creative journey began by delving into what makes the tournament truly special, exploring the classic elegance of golf alongside the warmth of community commitment. A new logo and visual style emerged, blending refined design with unexpected, vibrant accents. This reimagined identity transformed the event from a standard tournament into a celebration of health, heritage, and forward-thinking spirit. The rebrand has breathed new life into the tournament, leading to a sold-out event that attracted key community figures and high-profile donors. The updated identity has elevated the event’s profile, reinforcing its role as a vital platform for supporting health initiatives and community engagement.
/ Credits
Client:
Valleywise Health Foundation
Art Director:
Quinlan Elton
OTHER
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