Next Gen Jamboree

Jamboree needed a brand identity that broke away from typical festival designs, resonated with a young, fresh audience, and captured the eclectic, vibrant spirit of Seattle’s music and food culture, all while conveying an innovative, non-traditional experience. The creative process began with extensive exploration and experimentation, resulting in a pixelated horse logo that embodies the festival's high, energy and playful attitude. A modern, vivid color palette was chosen to evoke excitement and a sense of forward momentum. The new identity has sparked excitement across social media, setting Jamboree apart as a must-attend event, driving buzz in digital spaces, and establishing a unique visual language that connects with the target audience and elevates the overall festival experience.